Italicizing Your Text for SEO Emphasis
We aren't going to take too much time on this, but many SEO experts feel that italicizing your text makes search engines pay more attention to those words.
These experts also suggest that you should use Italicize a keyword or two at least once on each page of your site.
The code looks like this:
<em>Italics</em>
It's easy to do, but don't overdo it--too many italics will break up the flow of your text unless your name is Edgar Allen Poe.
Bolded Text falls under the same rules, but should probably be used a little more often.