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How to Optimise your site for search engines

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Internal SEO Methods

Keyword research

Page Titles

Meta-tags

Header tags

Bolding

Italicizing

Alt tags

Internal Linking Structure

Keyword density planning

Style Sheets

Validated code

File Sizes

SiteMap

 

External Linking Strategies

Google Page Rank

Anchor text

Articles to build back links

Press releases to build back link

Forum Signatures to build back links

Other sites PR and how it affects you

Steps to improve PR via one way links

Getting Banned

 

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Italicizing Your Text for SEO Emphasis

We aren't going to take too much time on this, but many SEO experts feel that italicizing your text makes search engines pay more attention to those words.

These experts also suggest that you should use Italicize a keyword or two at least once on each page of your site.

The code looks like this:

<em>Italics</em>

It's easy to do, but don't overdo it--too many italics will break up the flow of your text unless your name is Edgar Allen Poe.

Bolded Text falls under the same rules, but should probably be used a little more often.