Internal SEO Methods
One of the most important things you can do when making a web site is internal SEO. How you set up your page structure can give you a huge boost in rankings and keyword searches.
If you want to rank well in the search engines for for your keywords, you need to look at all the internal linking methods you can use.
There are a lot of things you need to take into account. Your site will need keyword research, alt tags, keyword density, and a proper internal linking structure.
The absolute first thing you should do is some keyword research. Don't let a little leg work deprive you of ranking well.