External Linking Strategies
Once your website is all set up with proper internal linking and all the other fun technical aspects of SEO you still have a lot of work to do.
The biggest part of SEO is building up lots keyword rich anchor text links pointing to your site.
This takes a lot of effort, but it should be your main method of promotion.
You can post in forums to build your links up, you can write articles, and you can blog.
Whatever you do, make sure part of your day, every work day, is spent building up quality links back to your site.
If you build it, and link it, they will come...